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* this definition stretches from innovations that reduce the environmental impact of traditionally dirty industries, to jobs that are entirely new and have been initiated primarily to address specific environmental problems.
* production process (eg waste minimisation and cleaner production)
* product innovation (eg advanced materials, electric cars)
* innovation in producer-consumer relationship (eg recycling, car sharing, industrial ecology) * change in consumption patterns (eg re-usable paper, cycling, composting)
* mention Factor four (doubling of material wellbeing while halving resource use)
* the enviroworks database began in 1996.  It includes information on over 1000 organisations. * the enviroworks website also includes a wealth of other resources for jobseekers, as well as a research report, and (soon) a selection of case studies. * in late 1998, the Dept of Training commissioned Murdoch to produce a “research report” into the potential for environment sector jobs in WA.  It is important to note that the purpose was not to survey where we currently “are” in WA.  To some extent this was done by the ACF/ACTU in 1994.  We were more interested in where we might “go” in the future. * The research report was based on earlier work by Peter Ellyard (“ideas for the new millenium”) some of which were presented by him in this series)
* This was completed in mid-1999.
* since then … project facilitation.
* I’m going to spend most of this morning talking about the outcomes of the research report.
* show the scenarios overhead
* energy efficiency will increase by a factor of 1.2 by 2015, but energy demand will increase by 1.8 * agricultural efficiency will increase by a factor of 1.2 by 2015, but food demand will increase by a factor of 1.5
* there will be a 50% increase in 1990 levels of greenhouse gases in Asia by 2015.
* ag land will increase from one-third to one-half of land area by 2050.
* by 2025 54 countries could face water stress.
* world oil production will peak in 2010 when half the exploitable resource base will be gone.
* urban areas will grow from 45% in 1995 to 55% in 2015.
* six-fold increase in material demand.
* hand out pages 1 and 2
* hand out tables from page 37 (3) and 38 (4) as examples.
* acquisition: satellites and sensors
* info generation: government agencies
- eg GIS
* info management
- info technologists and discipline specialists
* sector is driven by regulatory developments in other sectors eg contaminated sites legislation had driven monitoring.
* show page 51 (5).
* see the table on page 55 (not in current handout) for more detail on the sub-sectors.
* mention the concept of improving resource and material productivity, rather than labour productivity.
* reducing raw material use;
* reducing waste and pollutants;
* better management of the collection, transport, sorting and processing of waste materials;
* changing raw materials used from toxic to non-toxic;
* designing new products and processes to facilitate recycling;
* reducing weight and volume; and,
* improved design of industrial systems.
* handout page 66
* handout page 81
* mention Kyoto
* mention Renewable Energy (Electricity) Act 2000.
* handout page 92
* handout page 96
This chapter has indicated that there are innovations, business potential, and new jobs to be had in the following areas:
* wind turbines;
* photovoltaics (PV) (i.e 'solar panels') - producing electricity directly from the sun's energy;
* solar thermal  (e.g. solar hot water systems, solar pool heating, producing steam to generate electricity);
* biomass - land fill gas (LFG), bagasse (sugar cane waste which is burned to produce electricity), biogas (i.e. methane from sewage or piggery waste), ethanol (liquid fuel derived from plant matter), and, traditional wood burning;
* hydropower;
* tidal and wave energy;
* energy from waste; and,
* geothermal.
Energy efficiency opportunities are even more varied as they can include practices and simple behavioural changes which save energy. Some general energy efficiency business opportunity categories include:
* energy efficient lighting, eg. compact fluorescent lamps, lighting control systems for large buildings; energy efficient appliances, eg. fridges, space heating, hot water heaters, low-flow shower heads;
* energy efficient vehicles;
* energy efficient building design, eg. passive solar architecture; and, energy efficient building materials, eg. 'smart windows', insulating bricks, wall & roof cavity insulation, awnings and pergolas
* handout pages 123 and 124
* mention Mccoy and Parlevleit
* also mention Heinz and NZ
* handout the SWOT tables, and go through those highlighted on my original.
* show the Geraldton issues page handout
* workshop outcomes show that opportunities are driven by a combination of: - market push (new local initiative, plus green substitution by existing employers)
- market pull from developing national and international sources
* outcomes also show:
- WA transfixed by big projects (most green jobs are small projects, although not necessarily so) - many green job possibilities need to be permanently Govt funded (eg Landcare) - there is an overwhelming timidity on behalf of Government that is inhibiting expansion in the green jobs sector, and is driven by the short political cycle and fear of “Govt intervention”.
GOVT
* symbolic presence
- need politicians who will use the right language (“second industrial revolution”, “natural capitalism”) - need politicians to aggressively position WA to lead in some of the green jobs areas (use the Denmark wind energy and Iceland hydrogen economy examples) - in WA we could be the “world land rehab leader”, or the “organic agriculture leader”
* sustainability policy agenda
- green jobs needs to be a central plank of the Govt’s sustainability policy agenda
* integrated assessment of Cab subs
- Cabinet needs to assess major projects and policies using triple bottom line evaluation criteria … not just economic criteria
* cross-agency understanding
- many of the policy reforms needed to better focus on green job generation will only happen is there is understanding and dialogue across Govt agencies
* policy/legislative reform and international marketing
- intl marketing/links with large inward investors (Heinz example)
- policy reform (up the Federal Govt renewable energy target substantially)
PRIVATE
* network examples: 
- Warren Districts Renewable Energy Group/Murdoch IETC, Yalgardup Village, Centre for the 21st Century
* role of local govt.
- support in kind for research and development money
- participation through projects such as CCC
- development support through participation
* finance
- traditional government sources
- eco funds
- ethical investment funds
- community trusts (Moora Straw, south west timber package